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Aug 31, 2006

Advice: IR agency ROI and roadshow follow-ups

Q&A advice on the value of hiring an IR agency to increase a company's stock price; and the best way to follow up with investors after roadshow meetings

Q- Does any evidence exist to support the hypothesis that a company’s stock price will increase after it hires an investor relations firm to promote the stock? A- Just for the record, when you hear an IR consulting firm using terminology like ‘promote’, you should run the other way. You should also discard the notion that an investor relations firm’s performance should be measured by the direction of its clients’ stock price/valuation. Now that I’ve got

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Hulus Alpay

Hulus Alpay is senior vice president of New York-based IR and PR firm Makovsky & Company.