Achieving the right meeting mix

Dec 17, 2013
<p>IROs are taking a more varied approach to investor meetings</p>

When IROs think ‘investor outreach’, conferences and non-deal roadshows immediately leap to mind – and with good reason. Mary Turnbull, director of corporate access for institutional equity sales at Raymond James, characterizes both types of investor meetings as absolutely critical. That said, she is also convinced savvy IROs are increasingly using more creativity when mapping out the right meeting mix, considering industry investor tours, site visits and small lunches and dinners as additional ways to make a lasting impression.

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