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Nov 30, 1999

Viva Elektra!

A Mexican governance revolution

Marlon Brando was a far more convincing Mexican revolutionary in the Oscar-winning Viva Zapata! than he was a mad scientist in the recent remake of The Island of Dr Moreau. Rivaling Brando's Zapata is Ricardo Salinas Pliego's very convincing performance as leader of a new Mexican revolution – a corporate governance revolution. This fall the Salinas family-controlled Grupo Elektra and TV Azteca announced they were rejigging their boards of directors in a bid to regain investor confidence.

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