The crisis simulation featured a fictional biomed company with a potentially malfunctioning new product
John Deverell, CEO of reputation management firm Keyhaven, explains how the crisis scenario worked at the IR Magazine Think Tank – Europe, Winter 2012. The interactive scenario featured a fictional biomed company grappling with an unfolding crisis affecting a new spray-on bandage product. A panel of experts – including an investor, sell-side analyst, lawyer, IRO and crisis communications expert – stood by to offer advice.
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