Measuring & Demonstrating IR: It's all about the feedback

Mar 29, 2017
<p>The past year has seen the C-suite spend an average 47 days on IR and attend 46 percent of investor one-on-ones. But even with your CFO in tow, how do you know you&rsquo;re highlighting the best aspects of the IR program?</p>
AT A GLANCE Proving your worth IR measurement isn’t just about assessing how well you’re hitting your own goals – it can also be a useful means of highlighting your skills and effectiveness to senior management. We asked more than 600 investor relations professionals

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