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Nov 30, 1997

Lionizing IR

MGM sets up for an IPO

It was the stuff of Hollywood legends: Metro-Goldwyn-Mayer was maneuvering into position for an IPO; Craig Parsons had vanished from Pondel Parsons & Wilkinson, a Los Angeles IR firm and a long-time communications consultant to the movie-making giant. Were these events connected? IR star-gazers didn't have long to wait to find out. Parsons soon resurfaced as MGM's senior vice president, corporate communications and IR. 'It was an offer I couldn't refuse,' Parsons proclaims in true Tinseltown

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