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Oct 31, 2002

How they do it at Samsung electrics

Visiting IR team leader Woosik Chu in Seoul to discuss global IR by a global company

When the Korean national football team set out to reach the quarter finals of the 2002 World Cup, it succeeded through a combination of sheer hard work and a disregard for old status-oriented power structures - not to mention world-class leadership by the team's Dutch coach. The sea of red shirts that spread jubilantly over Seoul heartened Woosik Chu, vice president of the investor relations team at Samsung Electronics. For him it was a celebration not just of sport, but of the Korean market

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