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Oct 31, 1997

How they do it at Playboy

A small company with a big brand

A visit to Martha Lindeman at Playboy's New York office on Fifth Avenue found her in a glass-walled conference room, busy at work with two fund managers. To the credit of their moral balance sheet, the investors had eyes only for the figures on the paper rather than those of the Vargas originals that tastefully bedecked the office. 'We're very friendly by nature and we spend a lot of time with our investors,' Lindeman remarks. In the old days, assets had a different meaning in the Playboy

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