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May 31, 1996

How They Do It At IBM

Talking to Hervey Parke III to establish whether IBM has now got over the Big Blues

IBM won this magazine's Most Improved Investor Relations award this year, garnished with an honourable mention for best crisis management. Taken together, that implies that Hervey Parke III, Big Blue's director of investor relations, has lived through some interesting times, as the old Chinese curse wished on enemies. And Parke is happy to confirm this. The very size and longevity of a company that was first listed on the New York Stock Exchange in 1914 make it seem more like a corporate institution

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