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Aug 20, 2017

How they do investor relations at Baidu

Sharon Ng on coming to China to brush up on her Mandarin and ending up running IR for one of the world’s largest internet companies

At a glance  Internet giant Baidu, China’s largest search engine, has a market capitalization of $60 bn, listed in 2005 and has around 40 covering equity research analysts.  Game of two halves  Blackout periods set the rhythm for the IR function. ‘I think of it as ‘open season’ when we’re not in blackout,’ says head of investor relations Sharon Ng.  Telling the story  As three quarters of Baidu’s shareholders

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Alexandra Cain

Alexandra Cain is a Sydney-based journalist, editor, author and presenter who has been writing about investor relations for more than 20 years. When she’s not interviewing big wigs, emerging leaders and prime ministers, she’s surfing her favorite...