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Nov 30, 1996

Fund Management Profile: JP Morgan Investment

Thomas Luddy talks about how the investment giant runs $197 bn of assets

It is several decades since the 'lords of creation', in the words of author Frederick Lewis Allen, presided at the corner of Broad and Wall. Today's House of Morgan, which left that venerable HQ in 1989 for a modern skyscraper further down Wall Street, bears little resemblance to the institution that hosted the likes of Astor, Guggenheim and du Pont; stopped stock exchange panics; and saved the gold standard. These days, Morgan is a dynamic, modern institution with teams of specialists stationed

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