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Jan 31, 1999

From the desk of...Lisa Gordon

Chrysalis' director of corporate development offers a glimpse inside a UK entertainment company, showing that small cap investor relations entails a wide range of roles

Although I hold responsibility for investor relations, it only accounts for around a third of my time, the remainder devoted to corporate development. Having said that, I hate having to segregate the functions: I view all of my job as dealing with outside audiences, all of it as corporate affairs. It doesn't matter whether I'm talking to Morgan Grenfell, British Telecom or a sports organization, they're all just as important to us whether they're potential shareholders or potential partners.

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