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Jun 30, 2001

From the desk of...Blair Christie

Cisco Systems' head of IR talks about preparing for the quarterly conference

When things are going great, investor relations may just be a tool in a company's overall communications plan. But when the market turns more volatile, IR takes on an even more strategic role. Consider Cisco's quarterly conference call. The preparation is always an intense process and a huge team effort. But for Cisco's May 8 call our role was even more vital as it came amid the most difficult period in the company's history. Less than six months before we had been growing at 70 percent

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