Steve Baruch talks about the investor relations strategies behind a Broadway show
It usually takes some kind of a priest to charm angels, but for Steve Baruch, it just takes investor relations. He is a Broadway producer, one of the profession immortalized by Zero Mostel in the movie The Producers, who rely on investors known as 'angels' in the trade.
Baruch's choir includes over 500 angels often willing to hazard at least the minimum $10,000 investment. He says feelingly, 'In some ways it's easier - if you have a flop, you don't have a quarter of a million dollar investor
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495
