And now a word for our sponsors

Feb 01, 2002
<p>Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other people read them or watch them?</p>
Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other

Content Preview

to continue reading

Register
  • Unlimited news online
  • Newsletter
Free
Sign up to get stories direct to your inbox
logo-black logo-black
Loading