Monica Schafer says you need to go beyond the numbers
A generalized approach to IR won't work, says Monica Schafer, director of IR at RRI Energy, speaking at the IR Magazine Energy Think Tank on October 7, 2010 in Houston, Texas.
Instead IROs should consider their audience and shape their message accordingly, says Schafer. More than this, IR professionals should consider not only what investors are asking them for, but also why. That way a more effective message can be crafted around shareholders' needs, adds Schafer.
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