Nokian Tyres names new IRO

Mar 27, 2018
Finnish IRO Päivi Antola moves from sporting goods to tires

Päivi Antola is joining Nokian Tyres as its new vice president of IR and corporate communications, starting in June. She will report to president and CEO Hille Korhonen.

A former radio journalist, Antola is well known in the Finnish IR community, having worked in communications at Shell and Sonera before moving to IR at Finnish chemicals group Kemira.

Since 2011, the communications and German graduate has been serving at Helsinki-based Amer Sports in a dual role overseeing IR and corporate communications – an efficient way of keeping company messaging consistent, Antola believes.

‘I see only benefits in having the same person heading these two functions,’ she told IR Magazine in a 2015 interview. ‘IR and corporate communications should be delivering the same message, irrespective of whether the audience is internal, media, investors or other stakeholders.’

Antola is also known for her creative investor events at Amer Sports, which have included live fashion shows of the sporting goods firm’s Arc’teryx, Salomon and Wilson brands and visits to the Arc’teryx store in London.

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