IR Goes Better with Coke

May 01, 1996
<p>Why the winners of Investor Relations Magazine's 1996 US Awards so appealed to the portfolio managers and analysts who gave them top rating</p>
What is Coke? A bit of sugar, a pinch of flavouring, a splash of water, a fizz of carbon dioxide and a heap of marketing. That formula has produced one of the biggest companies in the world with a breathtaking 35-to-one price/earnings ratio. That enviable p/e ratio

Content Preview

to continue reading

Sign up to get stories direct to your inbox
logo-black logo-black
Loading