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Apr 30, 1996

IR Goes Better with Coke

Why the winners of Investor Relations Magazine's 1996 US Awards so appealed to the portfolio managers and analysts who gave them top rating

What is Coke? A bit of sugar, a pinch of flavouring, a splash of water, a fizz of carbon dioxide and a heap of marketing. That formula has produced one of the biggest companies in the world with a breathtaking 35-to-one price/earnings ratio. That enviable p/e ratio reflects Coke's screeching 52 per cent return on equity - but only in part. It also reflects the priority that Coke puts on investor relations. Coke's commitment to IR is widely recognised, a fact that has been confirmed by America's

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