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IR Goes Better with Coke
<p>Why the winners of Investor Relations Magazine's 1996 US Awards so appealed to the portfolio managers and analysts who gave them top rating</p>
What is Coke? A bit of sugar, a pinch of flavouring, a splash of water, a fizz of carbon dioxide and a heap of marketing. That formula has produced one of the biggest companies in the world with a breathtaking 35-to-one price/earnings ratio.
That enviable p/e ratio
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