Multifaceted approach to IR suggested by Steve Austenfeld
Steve Austenfeld, vice president of IR at the Clorox Company, advocates the use of a variety of sources to monitor market chatter. These range from online sources on market activity to trusted partners on both the buy side and sell side, whose own contacts at trading desks often prove invaluable sources of information.
Also of note are fellow IR professionals who may be similarly affected by market chatter and able to throw a fresh light on the situation, adds Austenfeld.
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