Aston Martin hires head of IR following IPO

Nov 06, 2018
Charlotte Cowley joins from Burberry where she built up the firm’s IR team

Luxury car manufacturer Aston Martin Lagonda Global Holdings has hired Charlotte Cowley to lead its IR team after a difficult start to its public listing earlier this year.

Cowley starts the new role in January 2019, having recently worked as vice president of IR for listed luxury goods company Burberry. She also comes to the role with experience in corporate broking at financial services firm UBS and in equity research at Credit Suisse.

In this newly created role at Aston Martin, Cowley will lead IR activities and report to the company’s executive vice president and chief financial officer Mark Wilson.

In a statement, Wilson comments that strengthening the firm’s IR team ties in with its recent IPO on the London Stock Exchange in August. Shares in the company originally sold for £19 ($25) each but later fell by 5 percent in October after failing to build on the initial momentum.

Aston Martin was founded in 1913 and is headquartered in Warwickshire in the UK. Having fallen into bankruptcy seven times since its founding, the firm is now entering what it calls its Second Century Plan, which was announced in 2015 and involves revamping and expanding its lineup of cars, starting with the DB11 and following with six further models that CEO Andy Palmer says will launch between now and 2022. Four of the seven models have already received investment, according to Palmer.

While at Burberry, Cowley established a fully operational IR team for the company. Before entering financial services in the City, she worked at Esso UK, covering operations such as oil refineries and service station logistics. She holds a master’s in engineering from Cambridge University, where as a student she learned to row at Selwyn College, and afterwards raced internationally as part of the Thames Rowing Club.

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