30 IR stars in 30 days: Janet Craig
IR Magazine has a long history of honoring those men, women and companies around the world that excel at investor relations. In celebration of 30 years of IR Magazine, we selected 30 IR stars that have shone particularly brightly over the past three decades and will be posting one profile each day for 30 days, giving you the gift of an IR advent calendar.
Janet Craig – formerly of Fortis, Loblaw, Nexen, Nortel Networks, Angiotech and ATI – started her career in investor relations in 1995, when she says the function was still largely administrative. By contrast, she says today that she has ‘not encountered a board that does not want to be informed or kept up to date, or a management team that doesn’t consider IR to be a highly strategic function.’
This means IROs should ‘be mindful of developing skills in finance, communications, marketing and relationships, but also understand that there are probably two or three things you really excel at, and capitalize on them,’ she says. As a winner of 20 IR Magazine Awards, a member of our editorial advisory board and an active CIRI board member, Craig embodies the profession’s growth from operational to strategic.
Stay tuned for more IR stars this month and pick up a copy of the winter issue of IR Magazine to see the full list.