How they do it at Li & Fung

The boardroom of Li & Fung's Kowloon headquarters is filled with awards the company, its officers and its IR department have received over the years. Until recently, you might have assumed this praise was due to Li & Fung's imitation of a western corporate model. But with the western model looking a little wobbly these days, the company's success is better attributed to a fusion of Chinese and western practices. 'We didn't want to be just a multinational because that would be kind