Investor targeting: six popular myths dispelled

Tips to help boost your targeting strategy

This article, produced by IR Magazine in partnership with Cowen, runs down six targeting beliefs that don’t stand up to scrutiny. For example:

  • Myth 1: If an investor owns the stock of one of my peers, it will want to own my stock too
  • Myth 2: I shouldn’t worry about spending time with new investors
  • Myth 3: Shareholders that bought stock in our IPO are the ones I should focus on
  • Myth 4: I should avoid hedge funds

Click here to read the special feature.


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