Tips to help boost your targeting strategy
This article, produced by IR Magazine in partnership with Cowen, runs down six targeting beliefs that don’t stand up to scrutiny. For example:
- Myth 1: If an investor owns the stock of one of my peers, it will want to own my stock too
- Myth 2: I shouldn’t worry about spending time with new investors
- Myth 3: Shareholders that bought stock in our IPO are the ones I should focus on
- Myth 4: I should avoid hedge funds
