Tips for building coverage
Q. The coverage of our stock has changed hands at a big buy-side institution and I've been trying to figure out who the new person is for weeks, but to no avail. How on earth can I get hold of them? A. The previous analyst should have been in touch with you about the change, but this doesn't always happen. First try calling the switchboard and ask who is covering your sector. If that doesn't work, ring a friendly analyst or salesperson on the sell side. They have a vested interest in knowing
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Heather McGregor
McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
