Even in the age of algorithms, well-chosen words matter a lot
An institutional salesman is pitching your stock to a portfolio manager. He’s got three sentences to pique his prospect’s interest; if he doesn’t get a nibble, it’s on to the next stock on his list. This happens to your stock every day. It’s the most important half-minute in the process of marketing your shares to investors.
If it’s that important, where do those sentences come from? A mega-brokerage hired us a little while back to train securities analysts in extracting the three
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James MacGregor
James MacGregor is a co-founder of Abernath MacGregor and has previously been its managing partner and its president. He works closely with clients on corporate and communications strategies that relate to crisis management, investor relations...
Vice chairman, Abernathy MacGregor
