The printed annual report remains as important a communications tool as ever despite the arrival of new technology with which to disseminate the corporate message
But today's wired investors are placing new demands on the printed document to ensure it adds real value to the investor relations program. Richard Carpenter reports on the changing nature of the hard copy annual report
The annual report is dead. Long live the annual report. Since the advent of widely available multimedia technology, a number of annual report pundits have predicted the demise of the hard copy annual report.
A few years back it was CD-Rom versions which had everyone talking.
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