12 tips for making videos

Along with 33 examples, four points on messaging, three style rules and one pink cowboy hat 

IR videos have become their own genre, with stylistic variations from big-budget Hollywood and quirky independent to guy-in-his-office-talking-into-his-iPhone. CEO videos are today’s version of the annual shareholder’s letter, and they’re increasingly produced to show along with earnings results. Closely related is the annual highlight reel, with sub-genres including employee tell-alls ...

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