Most effective use of innovative technology award recognizes Shell’s ‘excellence in investor relations communications’
An IR app from oil giant Shell has won an accolade for its use of innovative technology at this year’s IR Society Awards.
The most effective use of innovative technology award is a new addition to the IR Society ceremony, now in its 13th year, designed to recognize ‘the growing importance of technology in on-line communications.’
According to the society, the award’s judges were looking for innovation that enhances messages and investor communication, stressing too that they were not interested in technology simply ‘for the sake of it.’
The Tigerspike-designed app won because it ‘demonstrated innovative use of mobile technology that makes their content more accessible and engaging to the investment community.’
The app offers – among other features – ‘multi-touch graphing,’ which allows investors to check Shell’s performance over time, up-to-the-minute news feeds direct from Shell, the ability to share content via social media or email and download reports straight to the app – with access even available offline.
The app was released in July this year with downloads for Apple iOS devices doubling the first week and downloads for Android operating systems tripling, according to Tigerspike. Visit duration also more than doubled in the same period, adds the firm.