Real estate firm on attracting more questions from the buy side
When Zillow decided to take questions via Twitter and Facebook for its May 2013 earnings call, the Nasdaq-listed company became the first to use social media in this way. Fast forward four years and the firm – which has a very social CEO in the form of Spencer Rascoff, and an IR team that wants ‘to push innovation into the IR profession’ – Zillow has added a new tool to its earnings call portfolio: Slido.
Slido is an audience interaction tool for meetings and events, which Zillow was originally
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
