Nexis swaps shares for football sponsorship

Hong Kong-based company to receive branding on the back of Sheffield United’s home shirts

Nexis has taken on Sheffield United, the UK football team, as a shareholder in return for shirt sponsorship during next year’s season.

The Hong Kong-based company will swap ‘a significant amount of shares’ for branding on the back of Sheffield United’s home shirt, according to a statement from the football club.

No money will change hands as part of the deal, and Sheffield United fans will be given the opportunity to buy shares in Nexis.

The club must hope its investment performs better than the team has on the pitch recently. The Blades – as Sheffield United are known – were relegated to the third tier of English football last season.

Nexis focuses on two business areas, waste processing and affordable housing, and is listed on the Frankfurt Stock Exchange.


You must be registered to comment.

Please Sign In or Register.

Is your IR site a security liability?

Read the latest white paper from Business Wire to learn how to address key areas of vulnerability for investor relations websites. Ibrey Woodall, senior vice president of web communications services, shares her insights into three essential elements of a secure IR site: internal workflow, technical compatibility and security awareness and diligence.

Download the report here >>

About Business Wire

Leading companies turn to Business Wire, a Berkshire Hathaway Company, for the tools they need to quickly, broadly and effectively communicate their financial news to all stakeholders, including investors, analysts and the media. From material news disclosure, IPO services and webcasting services to investor relations websites, market impact reports and CSR distribution, Business Wire offers the most secure and trusted platform for financial news dissemination.

We use cookies to make our website function properly and deliver our services. By using our website, you agree to our use of cookies, please click here to learn how to manage and delete cookies.