Are IR and PR, like East and West, bound never to meet, let alone marry?
Their mission: to put their company's best face on display; to make sense and make forward looking news out of occasionally unpalatable facts without coming close to the suspicion of the shadow of a lie; to meet and greet, to wine and dine; to be the main source of information on their company for a vital constituency.
Sounds familiar? No, it's not a job description for the idealized investor relations professional - but a description of the much maligned and often poorly understood public
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