Formula One race fans still don't have their public offering. Why? The equity fast track has many pit stops
Watching Michael Schumacher blur past the checkered flag at September's US Formula One Grand Prix might leave the impression that professional motor sports is all about winning car races. It is, of course, about much more. In essence, it is a tool for communication. In 1999, individuals tuned in to Formula One auto races about 5 bn times worldwide, a demographic reflected in major corporate sports marketing budgets. Formula One's prestige and global reach mean it is the planet's most desirable
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