Skip to main content
Nov 30, 1999

Metric moment

Measuring up the status quo

In an era of global markets, even a dog can use a universally understood brand name. One Canadian mutt in need of a bilingual name – so it would stand to attention, stop chewing the newspapers or cease gorging on passing infants when addressed in either of Canada's two official languages – wound up with 'Kilo'. It's a moniker that's perfectly at home in Her Majesty's more metric North American Dominion. When the beast moved south and took to cavorting in New York parks, Kilo's

You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..

  • Unlimited deep dives
  • Data-driven research around key topics
  • Buy-side insights
  • Benchmarking reports
From $1495
Clicky