IR was key to the successful flotation of Norway's Statoil
Preparing an IPO for a company with little experience of the capital markets is like going into a jungle with scant knowledge of the terrain, a compass yet to be removed from its wrapping, and a pair of new shoes that pinch at the heels.But Norway's state-owned energy giant, Statoil, knew better than to embark without experienced guides to steer its course down the slipway to flotation earlier this year. In the event it was the largest IPO ever in Norway and the second biggest in Europe. This
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