IR on the front line

As if increasing worries about a global economic slowdown were not enough. If only IR was a matter of publishing a simple profit warning for expected near-term results, as so many companies have done in recent weeks. No, IR officers and consultants in Israel not only have to contend with the uncertain global economic environment, but an increasing public relations disaster as the world's media broadcast vivid images of violence between Palestinians and Israelis on an almost-daily basis.What