Targeting investors: a disciplined approach

Editor’s note: This special research feature is sponsored by Global Consulting Group (GCG)When Lukoil, an international energy company based in Moscow, embarked upon a three-year strategy to strengthen its fundamentals and shed its image as an emerging markets player, a key part of its vision was targeting a wider range of long-term investors. In the past year Lukoil has had more international investors buying its shares, leading to some stellar results. The price of its ADRs increased 60 percent