AstraZeneca: Keeping IR in good health

Head of IR Thomas Kudsk Larsen explains the multi-layered story behind the firm’s award-winning IR team

At a glance

Ranking at number two in this year’s IR Magazine Euro Top 100, the Anglo- Danish AstraZeneca has ostensibly reaped the benefits of its IR efforts, which included a full team overhaul, newly improved IR literature and an emphasis on sell-side relationships.

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Building the IR ...

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