Measuring & Demonstrating IR: It's all about the feedback

The past year has seen the C-suite spend an average 47 days on IR and attend 46 percent of investor one-on-ones. But even with your CFO in tow, how do you know you’re highlighting the best aspects of the IR program?


Proving your worth

IR measurement isn’t just about assessing how well you’re hitting your own goals – it can also be a useful means of highlighting your skills and effectiveness to senior management. We asked more than 600 investor relations professionals how they do this for our latest Measuring & Demonstrating IR research report.

Perceiving ...

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