The past year has seen the C-suite spend an average 47 days on IR and attend 46 percent of investor one-on-ones. But even with your CFO in tow, how do you know you’re highlighting the best aspects of the IR program?
AT A GLANCE
Proving your worth
IR measurement isn’t just about assessing how well you’re hitting your own goals – it can also be a useful means of highlighting your skills and effectiveness to senior management. We asked more than 600 investor relations professionals how they do this for our latest Measuring & Demonstrating IR research report.