This research report from IR Magazine looks at how companies measure the effectiveness of their IR program. We all know the tenets of best practice investor relations: transparency, responsiveness, credibility. But how do you know whether your vision of best practice is hitting the mark as good IR?
Companies employ many different methods when assessing their IR effectiveness, from independent perception studies to the number of analysts covering the firm. And while there might not be a right or wrong way to measure how well you’re hitting your IR goals, it helps to see what works – and what doesn’t – for other companies.