How They Do It At Ford Motor Company

Notoriously, the Ford Model T came in any colour you wanted - as long as it was black. Until recently, for many analysts, Ford Motor Company's IR came in just one hue: bleak. But there's more than repainting involved in the current transformation of the company's IR. And while new car models come coated in many different colours nowadays, chances are that they have been test-driven by Wall Street analysts on the way to market. Getting analysts behind the wheel is just one step in venerable