How They Do It At Ford Motor Company

Ford's IR transformation

Notoriously, the Ford Model T came in any colour you wanted - as long as it was black. Until recently, for many analysts, Ford Motor Company's IR came in just one hue: bleak. But there's more than repainting involved in the current transformation of the company's IR. And ...

You have reached the limit to view free articles

0 comments

You must be registered to comment.

Please Sign In or Register.

The value of retail investors in today’s volatile market

Retail shareholders continue to be an important, untapped segment in investor relations programs. As Federal Reserve data shows, US individual investors in total have discretion over the single largest pool of equity capital in the US. Yet for IROs, attracting retail investors may not come naturally, as they can be difficult to reach and require a concerted effort.

Inside this white paper:

  • Why pursue retail investors?
  • Get to know the retail market
  • Learn targeting strategies
  • Tips for presenting at conferences
  • Read best practice case studies from IR executives
Download the report here >>

MoneyShow

The Moneyshow brand reaches 50 million affluent investors and active traders each year across several platforms and targeted financial media impressions. We provide more than 300 public companies with market caps ranging from nano-caps to large caps, with interactive and multi-dimensional experiences that connect IR professionals with affluent investors face-to-face, digitally, and virtually.