How they do it at Imperial Oil

Discovering how one IRO drills for value

Imperial Oil drilled its first well in the days when the Empire meant something and Canada was still seeking to preserve its Britishness. The name did not stop Rockefeller's Standard Oil from buying the company a century ago and Exxon Mobil still holds 69.6 percent of the stock ...

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The value of retail investors in today’s volatile market

Retail shareholders continue to be an important, untapped segment in investor relations programs. As Federal Reserve data shows, US individual investors in total have discretion over the single largest pool of equity capital in the US. Yet for IROs, attracting retail investors may not come naturally, as they can be difficult to reach and require a concerted effort.

Inside this white paper:

  • Why pursue retail investors?
  • Get to know the retail market
  • Learn targeting strategies
  • Tips for presenting at conferences
  • Read best practice case studies from IR executives
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The Moneyshow brand reaches 50 million affluent investors and active traders each year across several platforms and targeted financial media impressions. We provide more than 300 public companies with market caps ranging from nano-caps to large caps, with interactive and multi-dimensional experiences that connect IR professionals with affluent investors face-to-face, digitally, and virtually.