And now a word for our sponsors

February 01, 2002
<p>Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other people read them or watch them?</p>
Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other

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