Latest Case studies articles

August 8, 2016

Key tips for post-referendum planning

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August 1, 2016

The IR team at Kerry has held more than 900 meetings since its market debut

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August 1, 2016

Quick-fire Q&A with IR professionals 

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July 4, 2016

Companies should seize opportunity to reinforce positioning of their UK and European operations

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June 20, 2016

Asia-based IROs still work with lower sums than European and North American counterparts despite hefty year-on-year increase

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June 14, 2016

The mutual mega-fund turned an error into an IR win

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June 13, 2016

Why are some companies still asking ‘what’s in it for me’ when it comes to investor relations?

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June 9, 2016

Core IR issues meet psychology and industry 4.0 in Frankfurt

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June 9, 2016

IR Magazine spoke with speakers, organizers and attendees

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June 8, 2016

New York bureau chief on different platforms, media analytics and interpreting news releases

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The value of retail investors in today’s volatile market

Retail shareholders continue to be an important, untapped segment in investor relations programs. As Federal Reserve data shows, US individual investors in total have discretion over the single largest pool of equity capital in the US. Yet for IROs, attracting retail investors may not come naturally, as they can be difficult to reach and require a concerted effort.

Inside this white paper:

  • Why pursue retail investors?
  • Get to know the retail market
  • Learn targeting strategies
  • Tips for presenting at conferences
  • Read best practice case studies from IR executives
Download the report here >>

MoneyShow

The Moneyshow brand reaches 50 million affluent investors and active traders each year across several platforms and targeted financial media impressions. We provide more than 300 public companies with market caps ranging from nano-caps to large caps, with interactive and multi-dimensional experiences that connect IR professionals with affluent investors face-to-face, digitally, and virtually.