Sessions include ‘Doing better IR with less’ and ‘Measuring IR effectiveness’
A high caliber of speakers and an in-depth range of issues to be addressed have been confirmed for the IR Magazine Conference – Greater China 2016 to be held on December 6 in Hong Kong.
The day will hold a major session on ‘Running lean: High-impact targeting and doing better IR with less’, which will cover:
• Managing team and budget – being efficient, evaluating what adds value, and prioritizing a team’s time
• Building a robust methodology, differentiating communications for different types of investors, and using brokers and independents to successfully target appropriate investors
• Attracting Chinese and foreign investment: what resources and strategies are needed?
• Differentiating communications to engage better with different types of investors
• What kind of events (one-on-ones, dinners, conferences) do investors prefer?
• Analyst coverage: using brokers to successfully target appropriate investors
• Factors affecting the buy-side and sell-side resourcing
Speakers on these issues include:
Emily Lau, corporate communications and IR manager, Pacific Basin Shipping
Alex Lupis, managing director and head of client engagement group for Asia-Pacific, HSBC
Lennart Schmidt, IR manager, Volkswagen
This will be followed by a session on ‘Measuring IR effectiveness: Providing value to shareholders with the bigger picture in mind’, which will analyze:
• How IR efforts can be measured: effective KPIs and benchmarking
• Management’s view of the IR function
• How to attract the C-suite’s attention: internal communications to secure buy-in and resources
• Monitoring shareholder changes from time to time
Speakers covering these topics in detail include:
Aldous Chiu, general manager of IR, New World Development
Elizabeth Sun, director of corporate communications, TSMC
Olivia Wang, investor relations director, L’Occitane International
