IR professionals must take into account the needs of debt investors
IR professionals have built up decades of experience dealing with shareholders and equity analysts. Now they face a new challenge of establishing good relations with a much more diffuse community of debt investors.
The rapid growth of the fixed-income markets – covering corporate bonds, derivatives and securitizations – has created a wealth of new fund-raising opportunities. But at the same time it has increased the complexity of finance and dealing with investors.
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