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Jul 31, 1999

Playing away from home

Ways of making analysts take a good look outside

When it comes to showing off non-domestic operations, piquing the interest of your average analyst can be like trying to amuse Caligula. Some American investor relations officers, in particular, are staggered by analysts' lack of interest in the bigger picture and, faced with such indifference, it's little wonder that their caricature isn't all that flattering. Analysts are stereotyped as a slightly strange bunch who'll phone round IR departments and download quarterly figures until the cows

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