Face value

'Never judge a book by its cover' is one of the most ridiculous proverbs around, defying both human nature and common sense. Of course you should judge a book by its cover. That's what covers are for. Otherwise – taking the proverb's inane rationale to its logical extreme – you could open a brazen, top-shelf, gentlemen's 'special interest' magazine and be justifiably surprised by the contents. Annual report designers are wise to this, rejecting this asinine platitude in favor of