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Dec 31, 1999

Three-way fusion

The joining of Alcan, Pechiney and Algroup produced some major communications challenges

This was a big deal. On August 11, 1999 Alcan of Canada, Pechiney of France and the Swiss Algroup announced that they were proposing to merge to form the world's largest aluminum group. The result would be a single trading company with combined sales of over US$21 bn and a market cap of around $19 bn. The temporary name of the group would be Alcan-Pechiney-Algroup (APA) and, as it was stressed throughout, this was to be a merger of equals. As part of that commitment to equality, the deal

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