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Oct 31, 2007

How to package market intelligence for the C-suite

How IROs develop pictures of their own companies for presentation to the CEO and board

There are so many tools available for stock surveillance, shareholder ID and peer analysis, it’s no surprise that one IRO recently described his office as looking like the inside of a Boeing 747. Data feeds are pouring in from Google alerts, Bloomberg screens, SEC filings and perception studies, giving companies more information than ever about themselves and their competitors.IR, of course, has always been about communicating results out of a company, but the role has also expanded to include

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